Google Local Search – Your 1st Online Marketing Strategy

What is Google Local Search?

Google local search is not a new term to the world at present. It has a good role to play in  the marketing of your business. There are a lot of developments happening every passing second  in the field of business. Each of these advancements are opening up new areas of business  prospects and along with this, the competition level is also rising. In order to meet up with  the higher level of competition, most businesses are resorting to newer methods of marketing. Internet search engines play a massive role in all aspect of today’s business marketing. Because  Marketing is what differentiates successful businesses from failing businesses, you therefore cannot be successful with your online marketing efforts if you do not embrace and work with internet search engines. The search engines like Google and Bing have valuable analytic information about what your customers want and where they are looking for products to buy and the keywords they are using to find this information. Today we can say without a doubt, that Google local is one of the most used tools for local searches in the world. Here are few statistics to help this argument:

  • 72% of UK households use the internet as an information source when shopping locally for products and services
  • 75% of internet users in UK perform local searches when looking for local services
  • 1 in 3 people use “local” in their search criteria
  • 365% increase in just 2 years (from 2008 to 2010) in the amount spent on advertising for “Local Search”
  • only 5% of UK businesses have claimed their Google local listing
  • only 9% of business have optimized their Google local page in Peterborough*

Google Local Search:1st Online Marketing StrategyFor any company or business, the first task is to gain the attention of the people and bring to  their notice the presence of your company. The best way for a company to start is to work on  their local searches, to get the attention of the potential local clients 1st, and it is the job of each business to try and come to the top of the Google listings, not on the second page. In this fast paced world, the reliance of people towards the World Wide Web is so high. For each and every thing, people depend more on the internet today than in previous years. This is  one of the reasons why companies try to find a place in the Google local search. This is the  place where your company will be able to gain a lot of local businesses. In actual terms Google local search is the place where people will find what they need in a specific local area. It is primarily the combination of Google maps and Google business data which creates a unique  database for every business in the developed world and their location. This tool is very powerful for any Internet Marketing strategy.

The Google local search is a very good and efficient tool to gain the attention of people and  to get more business. Once you bring your company into the ambit of Google local search, it is  so easy to improve your business prospects. This is because of the reason that people will be  able to find you easily. The main task is to get a place in the top list of results that  appears whenever a person searches for a product or service that relates to your business area. Appearing in the top list of Google local search results is a bit different from the actual search engine optimization. Adding the perfect keyword is important while mentioning the  categories that your business relates to. Providing the complete address of your business concern is also important, as it will help to spot you so easily. Google local search can be a big boost to your marketing activities.

There are three main aspects that you have to take note of from the business prospect to get to the top ranks in Google local search. The first aspect is the selection of keywords. These keywords that you add to your business is the factor that connects you to the potential clients searching for something in the search engines. The second aspect is the way you setup your business details in Google places. You have to provide all the possible details in it. The specific nature of the details will be really helpful when it comes to spotting you in Google local search. The last aspect and probably the most important one is to get a citation from some of the best data providers in the field. This will help a lot to improve the ranking of  your business concern.

Google Local Search: Your 1st Online Marketing Strategy.     *Google source 2011


90 Comments

  1. Zachery Vigiano

    Wonderful submit, rather educational, thank you for sharing!

  2. Wonderful post, I’m guaranteed to occur bach again in long run …

  3. cool presentation shared. keep it up.

  4. Nickolas Depaul

    Good day men, great blog, particularly abundant in articles and other content and efficiently properly thought out, personally I found the following much remarkable and practical

  5. bubbleshooter2.info

    Hello,I love to find out more about this subject. Thank you for writing Google Local Search – Your 1st Online Marketing Strategy | itotalmarketing.co.uk.

  6. casino chips

    When I originally commented I clicked the -Notify me when new comments are added- checkbox and now each time a comment is added I get four emails with the same comment. Is there any way you can remove me from that service? Thanks!

  7. samsung 1080p hdtv

    I enjoy reading new ideas by interesting writers. You have done a great job with this article. Thank you for this interesting and informative content. http://www.samsung1080phdtv.net/

  8. Emanuel

    Where is the facebook like button ?

  9. diablo 3 beta download

    Wonderful post but I was wanting to know if you could write a litte more on this topic? I’d be very thankful if you could elaborate a little bit more. Many thanks!

  10. 123 test

    I’m not sure exactly why but this website is loading extremely slow for me. Is anyone else having this problem or is it a issue on my end? I’ll check back later and see if the problem still exists.

  11. test1234

    Hi I am so excited I found your webpage, I really found you by accident, while I was looking on Bing for something else, Anyhow I am here now and would just like to say thank you for a tremendous post and a all round entertaining blog (I also love the theme/design), I don’t have time to look over it all at the minute but I have bookmarked it and also added your RSS feeds, so when I have time I will be back to read a lot more, Please do keep up the fantastic work.

  12. Boston Seo Company

    This is a great site. If you would like to understand more about Seo or keep up to date on Google news examine

  13. It appears to me that this website doesnt load in a Motorola Droid. Are other folks having the same problem? I enjoy this blog and dont want to have to skip it whenever Im away from my computer.

  14. feather earrings

    Identified your report pretty remarkable in truth. I definitely experienced looking at it therefore you make rather some very good points. I will bookmark this website to the future! Relly great article.

  15. Andre Krajnik

    There are some interesting deadlines on this article however I don’t know if I see all of them middle to heart. There is some validity but I’ll take maintain opinion till I look into it further. Good article , thanks and we want extra! Added to FeedBurner as well

  16. Casino Games

    Nice post. I learn something more challenging on different blogs everyday. It will always be stimulating to read content from other writers and practice a little something from their store. I’d prefer to use some with the content on my blog whether you don’t mind. Natually I’ll give you a link on your web blog. Thanks for sharing.

  17. click here

    After I open up your Rss feed it seems to be a ton of nonsense, is the problem on my side?

  18. website

    Most of the comments on this blog page dont make sense.

  19. mujeres

    Hello there Google Local Search – Your 1st Online Marketing Strategy | itotalmarketing.co.uk – mujeres

  20. website zone

    At this time it looks like Movable Type is the preferred blogging platform available right now. (from what I’ve read) Is that what you are using on your blog?

  21. six flag ticket

    Great blog here! Also your web site loads up fast! What host are you using? Can I get your affiliate link to your host? I wish my website loaded up as quickly as yours lol

  22. website zone

    I’m not sure exactly why but this website is loading incredibly slow for me. Is anyone else having this issue or is it a issue on my end? I’ll check back later on and see if the problem still exists.

  23. get any woman

    Thanks for any other fantastic article. The place else may anybody get that kind of information in such an ideal way of writing? I have a presentation subsequent week, and I am on the look for such information.

  24. website zone

    Throughout the grand design of things you actually receive an A just for effort and hard work. Exactly where you actually confused me personally was first on the particulars. As as the maxim goes, details make or break the argument.. And it couldn’t be much more correct in this article. Having said that, let me reveal to you just what exactly did give good results. The writing is rather engaging and that is possibly the reason why I am making the effort to comment. I do not make it a regular habit of doing that. 2nd, whilst I can see the jumps in reason you make, I am not sure of how you appear to connect your details which inturn produce the actual final result. For right now I shall subscribe to your position however wish in the foreseeable future you connect your dots better.

  25. Lennart

    I don’t spam people, in fact I hate it. For matters of ranking your keyword on baidu, the world’s second large search engine, it takes me only hours because I use totally my own private method based on my oen experiment. I provide Ranking Baidu overnight service on fiverr and you may see a big number of my customers’ feedback for my excellent service. Yes, that’s right. I prvide Ranking your keyword 24 hours on Baidu top 10 list. You may head to my service on fiverr

  26. holy cow

    With havin so much written content do you ever run into any problems of plagorism or copyright violation? My website has a lot of completely unique content I’ve either authored myself or outsourced but it looks like a lot of it is popping it up all over the internet without my permission. Do you know any techniques to help stop content from being stolen? I’d certainly appreciate it.

  27. try180

    Great stuff, keep up the good work :)

  28. Franco Pinoli

    I find the statement just made??, I fully agree

  29. andrea Arduini

    I find the statement just made??, I fully agree

  30. regim hotelier sibiu

    Really impressed with the website, sincerely, Dr. Smith,

  31. drupal programming Oviedo

    You have enlightened my day! My flatmate has already spoken me about you and it´s true: this is a very well researched blog with very well researched articles and comments. So the following page may interest you.

  32. six flags admission tickets

    You actually make it seem so easy with your presentation but I find this matter to be really something which I think I would never understand. It seems too complex and very broad for me. I’m looking forward for your next post, I’ll try to get the hang of it!

  33. top seo company

    I don’t spam people, in fact I hate it. For matters of ranking your keyword on baidu, the world’s second large search engine, it takes me only hours because I use totally my own private method based on my oen experiment. I provide Ranking Baidu overnight service on fiverr and you may see a big number of my customers’ feedback for my excellent service. Yes, that’s right. I prvide Ranking your keyword 24 hours on Baidu top 10 list. You may head to my service on fiverr

  34. blog marketing

    I am constantly invstigating online for ideas that can facilitate me. Thx!

  35. paid online surveys

    This piece of writing is actually a fastidious
    one it assists new the web visitors, who are wishing for blogging.

  36. holy cow

    Wonderful blog! I found it while searching on Yahoo News. Do you have any suggestions on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Appreciate it

  37. holy cow

    Good day! This is my first visit to your blog! We are a collection of volunteers and starting a new project in a community in the same niche. Your blog provided us beneficial information to work on. You have done a outstanding job!

  38. online.pccomputers, pccomputers

    Hi there, You have done a fantastic job. I’ll certainly digg it and in my opinion recommend to my friends. I’m sure they’ll be benefited from this web site.

  39. windows 7 key

    Great paintings! That is the kind of information that should be shared around the net. Disgrace on search engines|Google} for no longer positioning this publish upper! Come on over and seek advice from my site . Thanks =)

  40. Great paintings! This is the type of info that are meant to be shared across the internet. Shame on Google for no longer positioning this publish higher! Come on over and visit my web site . Thank you =)

  41. Eunice Hedge

    Normally I do not read post on blogs, but I wish to say that this write-up very forced me to check out and do it! Your writing style has been surprised me. Thanks, very nice post.

  42. WONDERFUL Post.thanks for share..more wait .. …

  43. Social exchange

    Facebook Exchange is a tool that will help you grow your online social media presence for FREE.

  44. jessica.sheehy

    I was reading through some of your blog posts on this internet site and I believe this site is very informative ! Keep posting .

  45. coconut oil

    I didnt look for this, but I enjoyed this, found it interesting! Keep up the good work!

  46. Haywood Bechtol

    I just couldn’t go absent your web website just before suggesting that I extremely cherished the usual data an personal supply for your personal visitors? Will almost certainly be back continuously in order to check out new blogposts

  47. minitruck

    Thanks a lot for sharing this with all of us you actually recognize what you’re speaking about! Bookmarked. Kindly also discuss with my web site =). We could have a hyperlink alternate agreement between us

  48. mozilla firefox download

    It seems like you have pulled together quite the little following nowadays!

    I’m glad for you!

  49. webhosting, sg web hosting, web hosting in singapore, hostsg, oryon, iwi web hosting

    I beloved up to you’ll receive carried out right here. The caricature is attractive, your authored material stylish. nevertheless, you command get got an impatience over that you would like be turning in the following. in poor health without a doubt come further until now once more as precisely the same nearly a lot incessantly within case you protect this hike.

  50. casino deposit

    Would you be disappointed ot I sent some feedback to you?

  51. Sexshop

    You made some first rate points there. I appeared on the web for the difficulty and found most individuals will go along with with your website.

  52. phu kien xe hoi chinh hang

    I was recommended this blog via my cousin. I am no longer sure whether or not this publish is written by means of him as no one else understand such designated about my problem. You are wonderful! Thanks!

  53. best seo

    good blog!! You should start many more. I love all the info offered. I will stay tuned.

  54. http://www.eurovore.com

    Trusting to make the right decisions can be tough. It can take many people a long time to build a strong moral system. Its not the sort of thing that simply just happens.

  55. best beginner yoga dvd

    Compliments for this post, I am glad I noticed this website on yahoo.

  56. Make money online

    Hello There. I discovered your blog using msn. This is a really smartly written article. I will make sure to bookmark it and return to read extra of your useful information. Thanks for the post. I will definitely comeback.

  57. how to make money online

    It’s actually a great and helpful piece of information. I am glad that you just shared this helpful information with us. Please keep us up to date like this. Thank you for sharing.

  58. Era Moneypenny

    HI i loved your blog it was perfect, Now let me share a secert with you ..

  59. Delora Spinosa

    I have the worst memory! I have had a notebook/planner for a long time…I really do not know what I’d personally do without it!

  60. Always pleasant to find a new blog this fantastic! I will be coming back here for certain

  61. shola wiggins

    hi!,I love your writing so a lot! percentage we communicate more about your post on AOL? I require an expert on this house to solve my problem. May be that’s you! Taking a look ahead to peer you.

  62. I pay a visit daily a few websites and blogs to read articles or reviews,
    but this blog presents quality based posts.

  63. Fidel Roaf

    What an amazing post! Thanks and keep up the great posts.

  64. Kerl Eichelkaser

    Just wanna say that this is extremely helpful, Thanks for taking your time to write this.

  65. Kelly Apa

    Very nice job

  66. Ingrid Anos

    We are heading to try to fix the mailing address/billing address thing.

  67. claim scrapebox proxies

    Hey this is a good looking blog, is wordpress? Forgive me for the foolish question but if so, what theme is? Thanks!

  68. I’ll be bookmarking this site to read more, thanks for taking the time to write it

  69. Val Merck

    Greetings from California! I’m bored at work so I decided to browse your site on my iphone during lunch break. I really like the knowledge you provide here and can’t wait to take a look when I get home. I’m amazed at how fast your blog loaded on my cell phone .. I’m not even using WIFI, just 3G .. Anyhow, amazing site!

  70. writing articles link building

    Good article. You made some great points.

  71. I love reading an article that will make people think. Also, thanks for allowing me to comment!

  72. I have been browsing online more than 3 hours today, yet I never found any interesting article like yours. It is pretty worth enough for me. In my opinion, if all site owners and bloggers made good content as you did, the net will be much more useful than ever before.

  73. Well I sincerely enjoyed reading it. This post procured by you is very practical for proper planning.

  74. Thanks a lot for the blog.Really thank you! Awesome.

  75. Jeane Leaverton

    We’re planning to try to fix the mailing address/billing address thing.

  76. eCash Opinions Review

    Heya i am for the first time here. I found this board and I to find It really
    useful & it helped me out much. I’m hoping to present something again and aid others like you helped me.

  77. Hi there, You have done an excellent job. I’ll certainly digg it and personally recommend to my friends. I’m sure they’ll be benefited from this web site.

  78. Kevin Baccons

    I like the invaluable information you present inside of your content.I will bookmark your weblog and investigate yet again here recurrently.I’m fairly guaranteed I’ll gain knowledge of considerably of latest things precise here! Really good luck with the future!

  79. Yvone Puplet

    I similar to the invaluable data you offer on your content.I will bookmark your web log and look at again here repeatedly.I’m particularly absolutely sure I will understand a good deal of latest things correct right here! Fantastic luck for your following!

  80. Kevin Baccons

    I like the priceless details you offer you in the reports.I’ll bookmark your website and examine all over again below continually.I’m rather totally sure I will gain knowledge of quite a lot of new stuff appropriate right here! Fine luck for your following!

  81. Rachel Price

    I much like the significant details you provide within your content pieces.I will bookmark your blog site and check all over again listed here routinely.I’m pretty convinced I’ll master considerably of latest things most suitable the following! Excellent luck for the up coming!

  82. Mark Lughusrt

    I such as the precious data you provide in your reports.I’ll bookmark your blog website and check out yet again below often.I am pretty convinced I will discover lots of recent things most suitable the following! Good luck for your upcoming!

  83. more tips here

    I just like the priceless information you produce inside of your article content.I’ll bookmark your site and take a look at again listed here regularly.I am extremely totally sure I will learn about an awful lot of recent stuff ideal the following! Really good luck to the subsequent!

  84. Yetta Tumolillo

    You could definitely see your expertise in your write ups. The sector hopes for even more passionate writers like you who are not afraid to say how they believe. At all times go after your heart.

  85. Maire Settles

    I need to to thank you for this excellent read!! I absolutely enjoyed every little bit of it. I’ve got you saved as a favorite to check out new stuff you post…

  86. Jeanice Hone

    Creating cool blog is not harder than creating great information. But you know that you done both extremely well. Thank man.

  87. allen lidstone

    Hi there, i just needed to drop you a line to say that i thoroughly enjoyed this particular post of yours, I have subscribed to your RSS feeds and have skimmed a few of your posts before but this one really stood out for me. I know that I am just a stranger to you but I figured you might appreciate the appreciation Take care and keep blogging.

  88. Vincenzo Gaier

    Way cool! Some very valid points! I appreciate you penning this post plus the rest of the website is also really good.

  89. Forest Kadri

    Awfully enlightening many thanks, It appears to be like like your current readers might possibly want even more blog posts similar to this continue the fantastic effort.

  90. Thanks for all your efforts that you have put in this. very interesting information. “

Trackbacks/Pingbacks

  1. China SEO: Rank Your Keyword on Google and Baidu Overnight Service - Double your traffic by ranking your keyword on world's No.2 search engine Baidu at cheap price! Rank top 10 list …
  2. Jenna Levene - I gotta favorite this internet site it seems really beneficial ....
  3. Wendy Factor - So sorry you'll pass up the workshop!...
  4. You sir, are awesome! - Hello... Thank you for the sensible critique. Me and my neighbor were just preparing to do a little research about this. …
  5. stephan - always a huge fan of linking to bloggers that I enjoy but don’t get lots of link appreciate from
  6. Anonymous - we prefer to honor many other world-wide-web internet sites around the net, even when they aren’t linked to us, by …
  7. Cecil Weisheit - especially number of websites that come to pass to be in-depth under, from our point of view are undoubtedly well …
  8. patrick - We like to honor quite a few other web websites around the net, even though they aren?t linked to us, …
  9. Anonymous - One of our guests not too long ago advised the following website....
  10. Anonymous - You have nice blog, it was just hard to find. I have one plugin to try out for better ranking
  11. Google - we prefer to honor a lot of other world wide web web-sites around the web, even though they aren?t linked …
  12. Google - Google... Although websites we backlink to beneath are considerably not associated to ours, we really feel they're essentially really worth a …

Leave a Reply to blog marketing Cancel reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>